Going viral isn’t about luck. It’s about understanding what already works, learning from competitors, and adapting proven formats to your brand. With the right system, you can train your social feeds to surface competitor posts, spot high-performing outliers, and then remake them with your product front and center.
This blog breaks down how to do competitor research organically — and how tools like FeedBlast’s Spy Tool can supercharge the process.
Your feed is your biggest research engine. By deliberately engaging with competitor content, you can train TikTok, Instagram, and YouTube to serve you the formats that are winning in your niche.
- Follow your competitors and their top creators.
- Engage with their posts: watch fully, like, comment, and even save.
- Repeat consistently for 7–10 days until your feed is saturated with niche-specific content.
This transforms your feed into a live-streamed research tool — constantly showing you what’s trending and what formats are climbing fast.
Not every competitor post is valuable. What you’re looking for are outliers: posts that get significantly more engagement than their creator’s average.
- Look at like-to-view ratios.
- Watch for unusual comment spikes.
- Compare multiple creators to see recurring patterns.
These outliers reveal viral formats — not just viral topics. A simple hook, edit style, or caption style can make the difference between 5K views and 5M views.
Once you’ve found a viral format, the goal isn’t to copy — it’s to remix. Insert your brand or product into the same structure:
- Use the same pacing, editing, or storytelling style.
- Swap the subject matter for your niche.
- Keep the structure but change the substance.
This way, you’re not guessing what will go viral. You’re leveraging proven templates.
FeedBlast’s Spy Tool takes competitor research to the next level. Instead of manually scrolling feeds, you can:
- Track competitor performance across platforms.
- See which posts are surging in real-time.
- Filter by niche, keyword, or format.
It’s like having an always-on radar scanning the organic content landscape for you. No more relying on chance to stumble across a viral trend.
Once you know which formats work, you don’t want to waste hours recreating them manually. FeedBlast automates the process:
- Format automation: Plug in the viral structure and generate variations at scale.
- Content creation: Batch-generate videos with your branding, captions, and overlays.
- Scheduling: Post across multiple accounts automatically.
With this workflow, you move from competitor research → viral content discovery → automated execution in a single loop.
Going viral isn’t about gambling on ideas. It’s about studying competitors, identifying outlier formats, and systematizing what works.
- Train your feed to surface the right content.
- Spot outliers and decode viral structures.
- Remake formats with your own product in them.
- Use FeedBlast’s Spy Tool to stay ahead of the curve.
- Automate creation and scaling with FeedBlast.
By following this playbook, you can consistently create posts with viral potential — not by luck, but by design.